{"id":2630,"date":"2025-06-01T19:48:00","date_gmt":"2025-06-01T10:48:00","guid":{"rendered":"https:\/\/aioi-design.jp\/?p=2630"},"modified":"2025-06-26T06:45:45","modified_gmt":"2025-06-25T21:45:45","slug":"the-caramel-crown-%e9%98%aa%e6%80%a5%e3%81%86%e3%82%81%e3%81%a0","status":"publish","type":"post","link":"https:\/\/aioi-design.jp\/?p=2630","title":{"rendered":"THE CARAMEL CROWN \u962a\u6025\u3046\u3081\u3060\u672c\u5e97"},"content":{"rendered":"\n
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THE CARAMEL CROWN \u962a\u6025\u3046\u3081\u3060\u672c\u5e97 \/ Osaka \/ 2025

Client : \u682a\u5f0f\u4f1a\u793e\u30b0\u30ec\u30fc\u30d7\u30b9\u30c8\u30fc\u30f3
Design : aioi
Direction \/ Construction : \u682a\u5f0f\u4f1a\u793eCBK
Photo : Masato Chiba<\/p>\n\n\n\n

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\u3057\u3063\u3068\u308a\u3057\u305f\u5370\u8c61\u3067\u30ad\u30e3\u30e9\u30e1\u30eb\u83d3\u5b50\u3068\u306e\u89aa\u548c\u6027\u3092\u611f\u3058\u3055\u305b\u308b\u671f\u5f85\u3082\u8fbc\u3081\u307e\u3057\u305f\u3002<\/h2>\n<\/div>\n\n\n\n
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This is the store design for a new caramel confectionery brand launched by GRAPESTONE.
Located on a floor densely populated with various food retailers, the project focused on how to attract attention and establish a strong presence within a competitive environment.
As the foundation of the design, we aimed to build brand recognition by saturating the visual impression with a dominant use of orange\u2014effectively making the brand\u2019s identity both vivid and memorable. From a distance, the bold volume of orange color stands out, while up close, minimalist yet continuous linear elements subtly guide the eye. These lines contribute to a sense of coherence and flow throughout the space.
To enhance the spatial density and add a distinctive texture to the brand\u2019s visual world, we incorporated a Mortex finish dyed in orange. This material not only reinforces the visual impact but also evokes a soft, rich impression\u2014resonating with the warm, indulgent character of caramel sweets.<\/h2>\n\n\n\n

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THE CARAMEL CROWN \u962a\u6025\u3046\u3081\u3060\u672c\u5e97 \/ Osaka \/ 2025 Client : \u682a\u5f0f\u4f1a\u793e\u30b0\u30ec\u30fc\u30d7\u30b9\u30c8\u30fc\u30f3Design : aioi Direction \/ Construction : \u682a\u5f0f\u4f1a\u793eCBK […]<\/p>\n","protected":false},"author":1,"featured_media":2622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2630","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-projects","post_format-post-format-image"],"jetpack_featured_media_url":"https:\/\/aioi-design.jp\/wp-content\/uploads\/2025\/06\/ff6e0d2d92cbc2897208436c86935b78.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aioi-design.jp\/index.php?rest_route=\/wp\/v2\/posts\/2630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aioi-design.jp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aioi-design.jp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aioi-design.jp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aioi-design.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2630"}],"version-history":[{"count":5,"href":"https:\/\/aioi-design.jp\/index.php?rest_route=\/wp\/v2\/posts\/2630\/revisions"}],"predecessor-version":[{"id":2717,"href":"https:\/\/aioi-design.jp\/index.php?rest_route=\/wp\/v2\/posts\/2630\/revisions\/2717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aioi-design.jp\/index.php?rest_route=\/wp\/v2\/media\/2622"}],"wp:attachment":[{"href":"https:\/\/aioi-design.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aioi-design.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aioi-design.jp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}